Work

Four projects, one way of thinking.

One real-world SaaS engagement and three self-initiated concept brands. Each project shows what I owned and what I started myself.

  1. Real-world SaaS

    CHOWLY

    Sole dedicated graphic designer for Marketing · 2024–2026

    Brand · Web · Campaign · Systems

    View the case study

    Chowly brand system: the Chowly logo, the CHOWLY name and four color chips on navy
    The Chowly 10 × 10 ft trade-show booth in 3D
    A Chowly customer story page on a laptop

  2. Self-initiated concept

    WOLFPACK

    B2B SaaS Platform

    Brand · Web · Social · Print

    View the case study

    Wolfpack brand identity: the wolf mark, wordmark and four color chips on navy
    The Wolfpack marketing site on a laptop
    Wolfpack social posts beside the campaign one-pager

  3. Self-initiated concept

    GLIDE METHOD

    Reformer Pilates studio

    Brand · Web · App · Social

    View the case study

    GLIDE METHOD brand identity: the three-bar symbol, full logo and four color chips on sea stone
    The GLIDE METHOD homepage on a laptop
    Three GLIDE METHOD social posts on sea stone

  4. Self-initiated concept

    UMINA

    Home fragrance brand

    Brand · Packaging · Web · Campaign

    View the case study

    UMINA brand identity: the glowing U mark, the wordmark and four color chips on oxblood
    The UMINA homepage on a laptop
    Two UMINA Meta ads: Fragrance as part of the interior, and Find your atmosphere