About

Designer first. Technology expands what I can create.

I build brands, digital experiences, and visual systems with a strong creative foundation and a curiosity for what’s next.

Michelle Steidle, in black and white, half-veiled by sweeping black brushstrokes

Creative perspective

A foundation in art.
An eye on what’s next.

With a father in medieval studies and a degree in art history, I grew up surrounded by visual culture. That foundation shaped my eye for composition, curation, and how individual elements come together as a whole. But I’ve always been most drawn to what comes next. From contemporary art and fashion to graphic and digital design, I’ve followed how visual language keeps evolving, and that curiosity still shapes how I design today.

Practice

How the practice grew.

My path into design wasn’t linear. It moved through art history, fashion, merchandise development, branding, and digital creative. Each chapter shaped how I think and work today.

Selected milestones

  1. 2011–2014

    University of San Francisco

    Art history · Art management

  2. 2017–2019

    Quay Australia

    Wholesale · Fashion merchandising

  3. 2019–2020

    FIDM

    Merchandise product development

  4. 2020

    Taylor Stitch

    Product design intern · Apparel

  5. 2021–2022

    Jack Nadel International

    Branded merchandise · Production

  6. 2022–2023

    ConductorOne

    Graphic design · Digital marketing · Campaigns

  7. 2023

    Valcre

    Graphic designer · Brand · Social · Digital marketing

  8. 2024–2026

    Chowly

    Sole dedicated graphic designer, Marketing · Brand systems · Web · Campaigns

  9. Now

    Independent design practice

    Branding · Digital · Emerging tools

Technology / Creative process

The tools keep changing.The creative direction
stays mine.

New tools let me experiment faster, visualize ideas earlier, and push concepts beyond the page without giving up creative control.

Creative exploration

Original designs, reimagined.

Before moving into graphic design and branding, I studied merchandise product development at FIDM, where my interest in digital design first began. For this experiment, I revisited four looks from an original 14-look collection, using AI-assisted visualization to bring my technical drawings off the page and out onto the street.

Designed 2019–2020 · for A/W 2021

Reimagined · AI-assisted, 2026

Illustration of the sage knit set beside technical flats of the shrug, triangle bra and pants.
Illustration of the catsuit over the sheer tee beside technical flats of the tee and the strappy catsuit.
Illustration of the bodysuit and sheer pants beside technical flats of the bra, bodysuit and pants.
Illustration of the cashmere look beside technical flats of the corset, bandeau, shrug and column dress with side slit.

Line sheet · Original design