Résumé

MICHELLE STEIDLE

Graphic designer  •  Brand builder  •  Visual thinker  •  Design to code

  • Figma → Code

    Case‑study page designed + launched

    Part of a broader website relaunch

  • 430+

    Restaurant direct‑order cards

    Designed + managed end‑to‑end

  • 24 → 7

    Brand palette simplified

    Built into a practical brand system

Career

Experience

Jan 2024 – Jul 2026

Graphic Designer

Chowly  ·  Restaurant SaaS  ·  Contract → full-time

Sole dedicated graphic designer on the Marketing team throughout my tenure, owning day-to-day brand and marketing design across web, campaigns, social, sales, events, and customer programs.

Worked closely with Marketing, Customer Success, Engineering, agencies, and customers.

Selected highlights

  • Refined Chowly’s brand system, simplifying the palette from 24 to 7 colors, creating the 2026 Brand Guide, and building a QA’d 66-file logo library for teams, vendors, and agencies.
  • Helped redesign and relaunch Chowly’s marketing site, designing responsive pages and product heroes in Figma, moving components onto design tokens, writing the Designer Guide, and shipping select live updates.
  • Built a reusable customer case-study system and took its first page from Figma to live code with Claude Code, Git, and GitHub.
  • Designed 430+ restaurant direct-order cards for 280+ brands and built the master template, tracking, reorder history, and production workflow behind the program.
  • Took the 2026 Texas Restaurant Show from design through production: visual system, vendors, shipping, exhibitor forms, logistics, and a reusable playbook.

Jun 2022 – Apr 2026

Freelance Graphic Designer

Independent

Created brand identities, web and social creative, custom illustrations and GIFs, brochures, and digital marketing assets for independent clients.

Feb – Sep 2023

Graphic Designer

Valcre  ·  Real-estate SaaS · Contractor → Graphic Designer

Built a consistent visual presence across advertising, social, web, sales decks, and marketing collateral; also produced branded merchandise.

Sep 2022 – Feb 2023

Graphic Design Contractor

ConductorOne  ·  Security SaaS

Created marketing design across social, presentations, trade-show materials, illustrations, and animated assets.

2021 – 2022

Branding Account Specialist

Jack Nadel International

Custom branded merchandise, PR boxes and new-hire kits for clients like KIA and Dexcom, from decoration through production.

2021

Brand Account Manager

Industry Threadworks

Apparel projects from first design to fulfillment, including logo design and placement.

2017 – 2020

Earlier experience  ·  Fashion + merchandising

Quay Australia  ·  Taylor Stitch