01 / LOGO
Logo
Chowly Platform is the primary wordmark — used for nearly every application. Four color variants cover every surface.
MINIMUM SIZES
- 150 px
- wordmark, digital
- 32 × 32
- favicon C
- 16 × 16
- browser tab
Below 150 px, switch to the favicon C — or skip the logo.
| SURFACE | VARIANT |
|---|---|
| Light surfaces (white / cool gray) | Wordmark — Light |
| Navy / dark backgrounds | Wordmark — Dark |
| B&W print, embroidery | Black or White |
| Browser tab, app icon, avatar | Favicon C |
02 / COLOR
Color
Two neutrals, a confident blue range, and one disciplined accent. Built for decks, ads, social, email and the web.
THE 4 BRAND COLORS
Chowly Navy
Primary · dark
Brand Blue
Primary · mid
Accent Blue
Primary · light
Chowly Yellow
Accent · CTAs only
THE 3 NEUTRALS
White
Surface · light
Dark
Surface · dark
Text Gray
Body copy
Stop Renting Customers. Own Them.
Get a DemoTHE YELLOW RULE
Yellow earns attention.
Reserved for the moments the eye must land — CTAs and one or two emphasis words in a headline. Never a background, a whole headline, or body text. One or two yellow moments per page.
03 / TYPOGRAPHY
Typography
Two typefaces, one clear system — across decks, ads, social, email, web and print.
HEADINGS
Lato
Bold 700 · Black 900
Clean, modern, approachable. Black for heroes, Bold for section and card headings.
BODY
Inter
Regular 400 · SemiBold 600 · Bold 700
Engineered for screens and easy to read at any size. Body, captions, labels, buttons.
Lato leads. Inter reads.
Headings are always Lato. Body is always Inter. Never swap them.
- Own your customers.
- Built for restaurants.
- Smart Order Manager
- Lead paragraphs and intros.
- Standard body copy — the workhorse.
- Captions, footnotes, fine print.
- FEATURES
04 / SURFACES & GRADIENTS
Surfaces & gradients
Chowly never uses flat, lifeless fills. Pick a surface, then use the signature gradients for headlines and premium callouts.
White
Body content, light sections
Surface Raised
Cards, lifted panels
Page Sweep
Multi-section pages
Dark Hero
Heroes, dark slides
HEADLINE ON DARK
Own Them.
HEADLINE ON LIGHT
Own Them.
+14%
Margin lift
LIGHT GLASS
17,000+
Restaurant locations
DARK GLASS
05 / SOCIAL & APPLICATIONS
Social & applications
The same rules carried onto every channel — profile banners, the avatar, and a paid-social system that runs in every placement.
PROFILES
Avatar — the favicon C
Used wherever the full wordmark won’t fit: profile photos, app icons, browser tabs.
PAID SOCIAL SYSTEM
Logo on every ad · yellow only on the offer word · one image style — moody food with the real product · built in square, portrait and story sizes.