Real-world work · B2B SaaS · Sole graphic designer, Marketing
From high-volume marketing design to shaping the brand across web, campaigns and events.
The company
Chowly helps independent restaurants take orders directly instead of paying delivery-app commissions. Teams across the company needed creative for different audiences, channels and timelines — and as volume grew, the challenge was keeping the brand clear across every touchpoint.
My role
I was the sole dedicated graphic designer on Chowly’s Marketing team throughout my time there — on contract from 2024, full-time from April 2026 — owning the visual work and, increasingly, the structure behind it: guidelines, templates and documentation that kept teams and partners moving. Worked with marketing, customer success and outside agencies.
Figma · Adobe CC · Firefly · AI image tools · Claude Code · Canva
01 / How it grew
My role at Chowly grew from high-volume marketing design to shaping the brand across web, campaigns, events and customer-facing creative. I was Chowly’s sole dedicated Graphic Designer for Marketing, creating the work while also building the guidelines, templates and workflows that kept it consistent.
02 / Brand system
Chowly’s identity had to hold together from a website header to a trade-show wall. I didn’t reinvent it — I organized it into a practical system: clearer logo rules, a palette simplified from 24 colors to 7, one type pairing, a brand guide agencies could actually use, and a QA’d library of 66 logo files for teams, vendors and partners.
Logo by Chowly; system, guide and rollout by me.
01 LOGO
One primary wordmark, four color variants, clear-space and size rules.
02 COLOR
Simplified from 24 colors to 7: 4 brand + 3 neutrals. Yellow earns attention — CTAs and one or two words, never more.
03 TYPOGRAPHY
Lato leads. Inter reads. One pairing covers every surface.
04 SOCIAL & APPLICATIONS
Banners, avatar and a paid-social system — same rules, every channel.
Opens the web edition — a subpage with every rule and the reasoning behind it.
03 / Website
The website was where my role grew most. I designed and refined marketing pages in Figma, moved components onto design tokens, wrote the Designer Guide that maps components to code, polished pages across desktop, tablet and mobile for launch, and added the product-page heroes to the live site myself. Engineering owned the platform and migration.
Online ordering
Loyalty
Mobile app
Google Business
Case study page — designed + built
Customer stories needed a repeatable path from interview to published page. I designed the page template and built the copy brief, build checklist and template rules around it — then took the first story, Pete’s New Haven Style Apizza, from Figma to code myself with Claude Code, Git and GitHub: my first full design-to-build page.
Interview and story copy by Chowly’s content agency; template, design and build by me.
Figma → live
The template I designed in Figma, side by side with the live page I built. Drag to compare.
Figma side rebuilt for this portfolio from my template (the original file stayed with Chowly); right side is the live page on chowly.com.
Template anatomy
Reconstructed for this portfolio from the live page and the template rules I wrote.
| Section | 🔒 Locked | ✏️ Per restaurant |
|---|---|---|
| Hero | “Case study” eyebrow · three metric tiles | Category · headline with the result · location + best fact · photo · the three numbers |
| Snapshot | “Meet …” · At a glance · Products used | Logo · owners · about · facts · which product chips |
| The Challenge | Title + icon | Two paragraphs, including one bold human line |
| Before → With Chowly | Both labels · “One Chowly platform” payoff | The pain points · the customer’s own phrase |
| Platform highlights | Product names + default descriptions | Which capabilities show · micro-quotes · screenshot |
| Media | Optional block | A video or photo — or nothing |
| Results | “Results” title | Numbers + labels · the qualitative wins |
| Pull quote | Structure | The quote · name · title · headshot |
| More restaurant wins | Title | Three story cards |
| Get a demo | “See results like …” · button · navy gradient | The restaurant’s name |
The system around it
Interview
Run by our content agency
Copy brief
My template for turning their answers into the story
Template
Locked sections + per-restaurant fields
Live page
Designed in Figma, built in code
04 / Texas Restaurant Show 2026
Chowly exhibits at several restaurant shows a year, and I designed the graphics for them. For the 2026 Texas Restaurant Show my role went well beyond the booth: I created the visual system — backdrop, signage, print and merch — then carried it through vendors, production, warehouse shipping, exhibitor forms and logistics, plus an on-site guide for our rep.
Working back from show day
3–6 months out book the booth~1 month out lock the design and order print~3 weeks out furniture, carpet and power~10 days out freight lands at the warehouseJuly 12–13 show days in San Antonio
The playbook
I distilled everything from Texas into a reusable playbook:
The campaign
One line, carried across every surface a visitor touched — backdrop, banner, one-pager, handout, T-shirt, social.
The booth — interactive 3D
Live in the build: drag to orbit, pinch to zoom, or jump between views — backdrop, table and pull-up banner, exactly as designed.
Handout — front
Handout — back
One-pager — front
One-pager — back
Pull-up banner
Event social
The show tee
I wanted something edgy — a graphic tee to help our team stand out on the show floor. My design, made with AI help (designed, not produced).
05 / Bag drop cards
A printed card that goes home in every takeout bag, pushing diners to order direct. What began as a recurring request became a high-volume program: I designed each card, managed revisions, production and reorders, and built the structure behind it — request tracking, reorder history, production records, workflow docs and, in April 2026, a master template that made every new card faster.
I ran it end to end
The template — front + back
Every card started from the same master file — 4 × 6 in, print-ready, layout locked. For each restaurant I only swapped in what made it theirs. That’s how one designer kept up with about ten new cards a week.
What each card needed
Everything else — the layout, type, scalloped coupon edges and print guides — stayed locked.
The request-form fix
Vague requests — was it “$5 off” or “5% off”? — had been reaching print. I audited the request form and pitched a redesign to the customer success team: separate fields for the offer type, amount, code and terms, instead of one free-text box. The team adopted it.
The ones I’m proudest of — front + back
Hover or tap a card to see the back. Promo codes and QR codes are blurred, since they’re live offers for real restaurants.
Madam Ji Ki Shaadi
Sushi Palace
Crust n Fire
Williamsburg Pizza
Gogi Yogi
Rocks and Drams
06 / Content at volume
For months at a stretch, a steady run of blog thumbnails for chowly.com — five to ten new ones a week. How I make them is in 08 · How I work.
24 of the blog thumbnails I made for chowly.com.
07 / Paid social
Meta ads I designed for Chowly. Each idea was built for the square feed, portrait feed and story sizes, so one concept ran everywhere.
Switch sizes — all four ideas change together.
Angle 01
The guarantee
Growth in direct sales — or your money back.
Angle 02
Native: the notes app
Social proof, written like a note on your phone.
Angle 03
Customer proof
A real restaurant owner’s words, on the product.
Angle 04
Native: the post
The pain points, written like a post from an operator.
08 / How I work
I use AI to explore concepts, compositions and imagery faster. Generation is only the starting point — I direct the idea, iterate, and finish the work in my design tools until it’s specific to the brand.
AI scene → real screen → final
For customer blog images I generated the setting with AI, then dropped in real screenshots of the restaurant’s own site or Google listing — so the screen shows a real Chowly customer, not a made-up one.
Two Eggs — getting found on Google
1 · AI scene — a blank phone
2 · Real screenshot — Google “best breakfast”
3 · Final — the real listing on the phone
AI video
A 28-second vertical video for Two Eggs and Chowly. I wrote the script; the presenter is an AI avatar, and I directed it and built the video around Chowly’s branding.
09 / In closing
I came to Chowly focused on making strong individual pieces. The role pushed me to think about how a brand works across teams, channels, tools and time — and I left with a practice that moves between the work and the structure around it: the asset, the framework, and the documentation that carries it forward.
Shared with care: this is work I created at Chowly. Public‑facing pieces are shown where possible; live promo and QR codes are blurred, and private customer details, logins, pricing and internal costs are left out.