Graphic designer • Brand builder • Visual thinker • Design to code
MICHELLE STEIDLE
I turn creative ideas into brand, web, and campaign experiences, blending strong visual design with systems that keep the work consistent.
Most recently, I was the sole dedicated graphic designer on the Marketing team at Chowly, a restaurant SaaS company (2024–2026).
Self-initiated work
Built from the ground up.
Three concept brands developed from strategy through identity, web, campaigns, and digital experiences without client constraints.
Real-world work
Built inside a real SaaS brand.
A closer look at my time at Chowly, where I owned day‑to‑day design across brand, web, campaigns, events, and customer programs.
Chowly
Sole dedicated graphic designer for Marketing · 2024–2026
Real-world SaaSView the case study →How I work
Good design goes beyond the final asset.
I think about how the work fits together, how it gets used, and how it can stay consistent as the brand grows.
01 · Design to build
Taking design past the mockup.
I take select digital work beyond Figma into live implementation, connecting design decisions to how they actually behave in the browser.
02 · AI visual creation
AI accelerates. I direct.
AI helps create the scene. I art-direct the final. The screen stays real.
03 · Brand-wide thinking
See the whole brand.
One fragrance, carried from product to campaign.
04 · Built to scale
Make it easier to repeat.
One master template. 430+ cards across 280+ restaurant brands.
